CEO David Burke reflects on Nxtgen Care Award

CEO David Burke reflects on Nxtgen Care Award

Published

‘A Moment Worth Celebrating’

I recently had the incredible privilege of presenting the first-ever Nxtgen Care Award — an honor er incredible team. They didn’t just adopt technology — they embraced a mindset shift, creating a Culturrecognizing leadership in setting new standards in senior care through innovation, transparency, and compassion. The competition was fierce. The winner had consistently exceeded their CPIs (Care Performance Indicators) 5 of the last 6 months.

The recipient? Melissa Crouch, Administrator at The Kempton of Brightmore in Wilmington, NC — and he of Abundance! They showed us what’s possible when mountains of dormant segregated data are activated to create intelligence to create better relationships, better care and better NOI!

Melissa shared something that really stuck with me:

“I was initially reluctant of technology. But once I saw the power of intelligence in the hands of those who could make a difference — I was sold.”

Nxtgen Care Liberty Senior Living Award

Nxtgen CEO David Burke presenting Melissa Crouch from
Liberty Senior Living with the first ever Nxtgen Care Award!

That’s what this award is all about — unlocking the full potential of people and empowering them with real-time intelligence that drives real change. As a former operator, I know the daily grind. The long hours, the heart behind every care plan, and the complexity of leading through change. That’s why this award means so much. It represents more than data and metrics — it represents meaningful impact. Technology with a soul!

Nxtgen Care believes the best care is built on informed, connected communities providing transparent, accountable and financially optimized care. The opportunity to present this award reflects the many small steps we have taken daily with our client partners to positively impact the lives of 100 million elders. 

Thank you, Cindy Stancil and congratulations Melissa Crouch!

About Nxtgen Care:

Nxtgen Care is a pioneering provider of healthcare technology solutions, specializing in learning base intelligence for Optimal Care. Its industry leading platform supports informed communities, provides transparent and accountable care while increasing NOI.

Learn more about the benefits of becoming a Certified Nxtgen Care Community by visiting Nxtgencare.com