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San Antonio, Texas (April 22, 2025) — Nxtgen Care, a pioneer in using advanced multimodal AI powered models to enhance care and financial optimization in healthcare, is proud to announce the appointment of Keith Dunning as Vice President of Sales. With over 26 years of experience in the healthcare industry and a track record of exceptional results, Dunning brings a unique blend of clinical insight and commercial expertise to this pivotal role.
A seven-time award-winning medical sales professional, Dunning has consistently delivered outstanding results in capital medical device and disposable sales. He is known for his deep understanding of contract negotiations and his ability to navigate complex IDN and GPO agreements. His impressive success selling into the acute hospital setting positions him perfectly to lead our national sales strategy.
What sets Keith apart is his foundation as a critical care and trauma OR nurse. “I understand the importance of patient safety from both sides of the bed,” he shares. “I believe in working for a mission and a product I can stand behind.”
His commitment to patient outcomes, paired with exceptional relationship-building skills, has earned Keith a reputation as a trusted partner in the medical sales and marketing industry—driving both business growth and customer loyalty.
“We are thrilled to welcome Keith to our leadership team,” said David Burke, CEO of Nxtgen Care. “His clinical background, sales expertise, and passion for making a difference align perfectly with our mission to deliver impactful solutions to the healthcare community.
Keith will be responsible for leading the sales organization, developing strategic partnerships, and driving growth across key markets.
You can reach Keith at keith@nxtgencare.com
About Nxtgen Care:
Nxtgen Care is setting a whole new Standard in care by creating “Cultures of Abundance” using our advanced multimodal AI powered care and operational platform. We create connected, informed communities providing transparent, accountable and financially optimized care.
Learn more about the benefits of becoming a Certified Nxtgen Care Community by visiting Nxtgencare.com
